Enel-01.pdf

The Challenge

Enel, as a global energy provider, faced:

• Fragmented Digital Presence: Disparate app experiences across each operational country, resulting in:
  • Inconsistent user interfaces and brand perception
  • Duplicate development efforts and higher maintenance costs
  • Difficulty rolling out new features at scale

Our Goal: Design a single, reusable "Full Digital App" framework capable of delivering consistent, high-quality user experiences while enabling localized service integration for each country.

Project timeline

1. Designed the Endesa App as a pilot to create the “Full Digital Design System.”
2. Created a “Full Digital Design System” + Global User flows identified as common in all countries.
3. Designed the Enel Italy App — adding its unique components as 3.0
4. Designed the Enel Sao Paolo App — adding its unique components as 4.0
5. Launch to all 9+ countries

Approach

1. Strategic Unification & Local Adaptation

• Foundation: Drew from experience redesigning Endesa.com web + app in Spain, which served as a pilot and influenced the “Enel Dots” (web) design system and “Enel Full Digital” (app) design system.