From static PDF to immersive storytelling
Bringing Barilla’s sustainability efforts to life through a modular, interactive digital experience.
Each year, Barilla Group publishes an in-depth sustainability report—but until now, that report lived as a static PDF. Our task for 2024 was to transform that dense document into a standalone digital experience: a narrative-led microsite that would enhance stakeholder comprehension, showcase key environmental and social data, and reinforce Barilla’s global brand story.
This project was fully independent of Barilla’s corporate site and was designed to go live alongside the official publication of the report.
My Role
My main task—alongside another designer—was to help translate Barilla’s static PDF report into a digital-first experience, from early wireframes to interactive components and animations that made the sustainability story more engaging and easier to digest.
Goals