Big Art Wall was already a home for over 50,000 artists and 600,000+ posted artworks—part Instagram, part Pinterest where people reposted their favorite artwork in the feed. But the founders, Ignazio and Vito, were ready to evolve the platform. They didn’t just want artists to share their work—they wanted to help them sell, teach, and grow.
That’s where we came in.
With a strategist and another co-designer, I helped lead a full rebrand, redesign, and product transformation—in just 3 months. Just me, Álvaro, and a shared fire to make this something way bigger than just a new UI.
I took on three hats:
Transform Big Art Wall into a real creative platform—one where artists could:
We weren’t just refining an app. We were reframing a business and rebuilding its foundation.